As I built my career in marketing, I noticed a pattern: B2B companies were focused on running campaigns and promotions. But they didn’t spend much time thinking about what they were promoting. And when they weren’t clear on their ideas, their marketing campaigns didn’t do much.
They wanted to stand for big ideas and values, but the marketers couldn’t figure out how to tap into the people (the busy leaders) who are often the source of those ideas.
I started Viewfinder Partners to dig into those important ideas. We help thought leaders and their marketing teams answer the questions: Who are you, what do you have to say, and why is your guiding message so important?
Advice from a panel of ghostwriters about how to make B2B thought leadership sing.
Lee Price answers the question:
Can companies be thought leaders?
(Psst: No! But humans can.)
In 2020, we explored three ways to be a thought leader in uncertain times. Are you a beacon, a curator, or a challenger?
Get our quick-start guide to creating a thought leadership strategy.
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