Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
It’s wild how quickly you lose a well-worn skill when you just…stop using it. Handwriting, for example. This week I went to a new doctor, where I was handed a clipboard and pen to fill out what felt like hundreds of similar forms. By the fourth form I’d filled, signed,
When are you most productive? In college, my answer was “2 a.m. on the night before the deadline.” I thrived on the last-minute rush of procrastination. I still have big deadlines, although now they’re for clients’ manuscripts, not for 20-page papers on the Brontë sisters. But my life now doesn’t quite
When work stacks up… when you’re pulled in different directions… when the plan changes… when a project stretches on and on, and you’ve lost the plot… It’s always helpful to recenter on what matters most. Ask: What’s the big idea? What’s ✨the most important thing✨? What’s the one constant we
We’re a couple of months into 2026, and here’s my question for you: What have you learned so far this year? If you have any goals for “thought leadership” this year, or just want to be known for your ideas and your work, you have to answer this question first.
How should you edit your thought leadership? How can you shape and simplify your ideas? Consider your perspective the YOU edit — your unique way of carving a big idea into your singular perspective. As a ghostwriter, I think of every project like a jigsaw puzzle. I have a box
Thought leadership is about authentically sharing what you know. But what if you’re out of time and want AI to pinch hit? Here’s what I learned from a recent experience where I tried to sub in AI for my own care, intention, and reflection. A couple of weeks ago,
A note on context: I’ve been watching the headlines, reading about what’s happening in Minneapolis, in Davos, and points between…and woof, what a moment we’re living in. It’s all too much to understand/process/react coherently to. But. We can try. And I think we can do a little better using our words to
This year, I’m finally ready to make a big pivot. I’ve been ghostwriting for B2B leaders since 2012. I’ve worked as a full-time freelance ghostwriter since 2019. And through those years, I’ve worked on all kinds of projects: books, magazine articles, LinkedIn posts, podcasts, videos, web copy, speeches, internal communications,
Think about a big-name thought leader you follow and trust. Who are you picturing? I’d bet you’re thinking of just ONE person. One person’s name. One profile picture on LinkedIn. A single face on a book jacket. A splashy headshot on an event agenda. But in my career collaborating with
I spent the beginning of this week in New York at the second-annual Gathering of the Ghosts, a unique event that gathers ghostwriters, book publishers, and agents to compare notes about how we help people tell (and sell) their stories. If I had to choose one word to describe ghostwriters as
Turn your big ideas into a book proposal or manuscript.
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