Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
Over the past decade, my work has shifted from writing a lot of short, quick-hit content (an editorial calendar full of LinkedIn posts, email newsletters, blog posts, etc.) to writing one long-form book project at a time. Here’s what I’m learning about long-haul projects: the progress can feel slow and
I’m in the slow, messy middle of ghostwriting a manuscript. The part of the process where every step forward comes with two steps back. Working on long, layered projects is hard work. I recently saw this 6-step summary of the creative process and it made me feel seen: I
For the past few months, I’ve been working on a book project. It’s a long-term, long-form project that requires a lot of thinking out loud, ugly first drafts, re-thinking, and refining. I find myself asking the authors the same question, on different days, and hunting for new answers. A lesson
Earlier this summer, I read about an author who (ACK!) was racing against the clock to quickly finish writing a book. Which would be an unsurprising anecdote, except…the book is about working as slow as possible. LOL. I’ve been thinking about that juxtaposition of fast and slow this summer. How do we
It’s wild how quickly you lose a well-worn skill when you just…stop using it. Handwriting, for example. This week I went to a new doctor, where I was handed a clipboard and pen to fill out what felt like hundreds of similar forms. By the fourth form I’d filled, signed,
When are you most productive? In college, my answer was “2 a.m. on the night before the deadline.” I thrived on the last-minute rush of procrastination. I still have big deadlines, although now they’re for clients’ manuscripts, not for 20-page papers on the Brontë sisters. But my life now doesn’t quite
When work stacks up… when you’re pulled in different directions… when the plan changes… when a project stretches on and on, and you’ve lost the plot… It’s always helpful to recenter on what matters most. Ask: What’s the big idea? What’s ✨the most important thing✨? What’s the one constant we
We’re a couple of months into 2026, and here’s my question for you: What have you learned so far this year? If you have any goals for “thought leadership” this year, or just want to be known for your ideas and your work, you have to answer this question first.
How should you edit your thought leadership? How can you shape and simplify your ideas? Consider your perspective the YOU edit — your unique way of carving a big idea into your singular perspective. As a ghostwriter, I think of every project like a jigsaw puzzle. I have a box
Thought leadership is about authentically sharing what you know. But what if you’re out of time and want AI to pinch hit? Here’s what I learned from a recent experience where I tried to sub in AI for my own care, intention, and reflection. A couple of weeks ago,
Turn your big ideas into a book proposal or manuscript.
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