My Words of the Year

This year, I chose the words “enough” and “care” to guide my habits. Here’s how I landed on these words, and how I have changed my routines to honor them.

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The Long, Craggy Road

People aren’t necessarily drawn to your purported expertise. But they completely crave your perspective. If you’ve arrived, don’t tell me about the destination. Tell me about the long, craggy road you took to get there.

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The 2020 No-Sludge Pledge

Let’s all say no to “sludge” (bad content) in 2020. Here’s how we can think differently about content planning. No more publishing for the sake of publishing!

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If I Only Had a Brain

Why let the confident wizards do all the talking? Why not step into your own savvy, confidence and compassion? Why not do yourself the favor of taking yourself a little more seriously?

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The Luxury of Time

I’ve been thinking a lot lately about time — the luxury of taking your time, and the transformative power of giving your brain time to reflect and brew your ideas.

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what is a thought leader [paint palette image]

“I’m Not a Thought Leader”

Who gets to call themselves a “thought leader”? I was surprised to learned that Andy Crestodina, a marketer whose work I have admired for years, doesn’t consider himself a thought leader. Here’s why.

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