Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
Think about a big-name thought leader you follow and trust. Who are you picturing? I’d bet you’re thinking of just ONE person. One person’s name. One profile picture on LinkedIn. A single face on a book jacket. A splashy headshot on an event agenda. But in my career collaborating with
I spent the beginning of this week in New York at the second-annual Gathering of the Ghosts, a unique event that gathers ghostwriters, book publishers, and agents to compare notes about how we help people tell (and sell) their stories. If I had to choose one word to describe ghostwriters as
I tell my fifth-grade daughter all the time: “Use words!” She’ll ask me to pass her “you know, that thing” or she’ll tell me about “stuff” that happened at school. But those words don’t do much to help me understand what she’s talking about. When she forces herself to slooooow
It happens every year. A project leaves me completely, totally, helplessly stuck. This time around, the word I’d use was worse than stuck: I was stymied. This is not a good feeling, since my job is to help people get unstuck. If I’m slogging through thick mud myself, I can’t exactly pull
For the past year, I’ve been meeting regularly with a little group of like-minded business owners. We call ourselves The Greater Good, and our shared conviction is simple: We believe that business can be a force for the greater good. We started the group as a direct reaction to Trump’s
A friend asked recently: How do we acknowledge that these are really tough times…and at the same time keep living our lives (and promoting our businesses)? In other words: How do we keep sharing our thoughts and updates and Great News! even when the world feels heavy and the headlines get bleaker
This week, I’m reflecting on two articles that made me pause and consider how we’re using technology. What does it mean when we all want to get off social media? What happens when we order every sandwich over an app, and never interact with the person making it? Should AI really write
“I have so many ideas! But no one else seems to ‘get’ them.” Does this sound familiar? I hear from a lot of people who have BIG ideas, but they haven’t packaged them in a way that someone else can understand them. YOU know you have good ideas. But often, the
Question for you! Which is more interesting? Here’s version A: Great business is about disciplined people, thought, and action, leading to sustainable, compounding results. Hmm…Okay, sure. And what about version B? Great CEOs are not flashy visionaries. They are quiet, self-effacing, but fiercely determined. Think of Darwin Smith of Kimberly-Clark—he
This summer, I’ve been returning to my mantra for patience: “It’ll come to me.” I’ve been reflecting on how slowing down often encourages the best ideas to bubble to the top. When you hit pause, take a beat, sleep on an idea, stop grinding so hard, and prioritize slow reflection over
Turn your big ideas into a book proposal or manuscript.
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