To make your content stand out, you have to answer: “So what?” You can do that in two ways: think bigger…or think smaller.
Before you think about your “platform” to share your ideas with the world, take a step back. Where are you developing and testing those ideas? What are your private spaces to think and be challenged?
Reflection is important. If you want to lead with your thinking, you have to be willing to reflect on the raw, messy shared experience of this pandemic year. What have you learned? What shifts have you seen?
Is your “big idea” actually kind of…boring? It’s time for B2B to shed the boring reputation. We can start by branding our ideas and making them stick.
Need some inspiration? Here are 3 B2B thought leadership examples. Learn from the 3 kinds of thought leaders: beacons, curators, and challengers.
Gathering inspiration and brainstorming new ideas is an important part of the thought leadership process. But your real superpower is in refining. Here’s how I find focus to deliver simple, powerful ideas.
If you want to rally people around you as a leader, you need a clear vision. Here’s why vision matters in thought leadership.
Are you struggling to find clarity? These are the simple frameworks I use to create a streamlined and focused thought leadership strategy.
Here’s my big takeaway from this year: Thought leadership is the long-term, disciplined practice of building your perch. Stone by stone, you lay the foundation, and it pays off over time.
The most interesting thought leadership isn’t about getting it right. It’s about showing your work, practice, and thought process. Unjumbling your ideas in public.
