Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
Do you remember how you felt in March of 2020? In April? It was a constant swirl of uncertainty…kind of like I’m feeling now. This week, as every day brought a more unbelievable round of headlines from Trump 2.0, I looked back at my reflections from 2020. 2020 gave us
During Trump’s second inauguration and in the weeks that followed, I’ve been trying to make sense of the increasingly distressing headlines. As I watched the lineup of billionaires front and center at the inauguration (“like it was Coachella for oligarchs”) and read the news about pushing both government and business
In 2025, it’s time to get BOLD. I spent some time reflecting on 2024 and planning for my work and thought leadership in the year ahead. Here’s how I approach choosing a word of the year. How I’m planning for 2025 Reflection. I always start with reflection. I found Pamela
As we close out the year, I’ve been reflecting on 2024. I looked back again at my word of the year: INTENTION. Last January, I felt a pull to limit distractions and focus my time, attention, and work. Was I successful? Well…kind of. 2024: A bumpy year While I started the
What’s the big idea here? ^^ If you can’t answer that question, you may have lost the plot. It’s incredibly common for marketing teams, report authors, and anyone who’s developing a complex idea to look up and realize they’ve strayed from the original message. In B2B, it’s easy to lose
Business and politics don’t mix … right? If you don’t run a partisan organization, then politics has nothing to do with your business … right? And you should never be one of those people who post their political opinions on LinkedIn …right? Wrong! The way I see it,
Today marks FIVE YEARS since I left my last full-time job and started working as a thought leadership consultant. The past 5 years have been a wild ride for many people—I made the leap into entrepreneurship just a few months before COVID swept into the world. And even though my
Five years ago, I left my job at a content marketing agency to work on my own. At the agency, I was already in the habit of writing a regular email newsletter to our clients. I wanted to keep using that muscle, so I committed to sending a newsletter to
When you’re talking about your work, how do you finish the sentence “The way I see it….” ? How do you see your work? What has your unique experience taught you? From your specific vantage point, what do you see? What’s your perspective? I’m going to get real with you:
A lot of people want to be known for their work and their ideas. But when they step into the role of “expert” or “thought leader,” they’re suddenly at a loss for words. That makes sense: When you’re trying to play a part, perform, or talk about an unfamiliar topic,
Turn your big ideas into a book proposal or manuscript.
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