Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
A couple of weeks ago, I led a workshop on “strategic storytelling.” I was with a group of very smart people whose job is to go deep on complicated problems. They’re used to building PowerPoint decks full of complex diagrams. Analyzing mountains of data. Getting the whole story and telling
How do you stay sharp? Last week, my kids ended the school year and brought home packets of math problems and reading prompts to “prevent the summer slide” and stay sharp, lest they devolve into puddles of popsicles and Bluey episodes. As adults, though, we have the opposite problem. Kids default to
What are the words that you remember people by? I’m talking about the catchphrases that live on in your head. Certain reminders from the people who loom large in our lives. We remember people by the core ideas they valued and shared. Especially the ideas that bubble up over and
Do you need a more compelling way to talk about your work? Let’s say you’re talking to a group of colleagues about your latest project. It’s exciting work that you love. But…30 seconds in, you notice people’s eyes start to glaze over. That reaction is a bummer, but it doesn’t
EVERYTHING’S CHANGING!!!!!! No matter what field you work in, that statement feels true in 2025. Marketers and business writers are feeling a lot of long-brewing changes really take hold right now. Here’s one significant change: How we share our big ideas. Gotham Ghostwriters recently flagged an article by PR veteran
AI has entered the chat. ChatGPT is helping us plan vacations, respond to tricky emails, and summarize long meetings. But there’s one little word that’s keeping AI from writing your thought leadership for you: PERSPECTIVE. What is perspective? Perspective” can be defined as a point of view, angle, or slant.
I admit it: I’ve been a little grouchy at work lately. Grouchy…about AI. Some days, I feel like this guy: ChatGPT and all of its robot buddies are leaving their mark all around us. It’s happening fast. Suddenly, I feel like I’m surrounded. I’ll be reading an email from
Who gets to be a “thought leader”? Let’s go back to basics and define what it means to be a thought leader, who can be a thought leader, and how YOU (or the people you support) can find your voice as a thought leader. Who is a thought leader? First
Do you remember how you felt in March of 2020? In April? It was a constant swirl of uncertainty…kind of like I’m feeling now. This week, as every day brought a more unbelievable round of headlines from Trump 2.0, I looked back at my reflections from 2020. 2020 gave us
During Trump’s second inauguration and in the weeks that followed, I’ve been trying to make sense of the increasingly distressing headlines. As I watched the lineup of billionaires front and center at the inauguration (“like it was Coachella for oligarchs”) and read the news about pushing both government and business
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