
Say Something That Sticks: How to Brand Your Ideas for Thought Leadership
Is your “big idea” actually kind of…boring? It’s time for B2B to shed the boring reputation. We can start by branding our ideas and making them stick.
Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.

Is your “big idea” actually kind of…boring? It’s time for B2B to shed the boring reputation. We can start by branding our ideas and making them stick.

Need some inspiration? Here are 3 B2B thought leadership examples. Learn from the 3 kinds of thought leaders: beacons, curators, and challengers.

Gathering inspiration and brainstorming new ideas is an important part of the thought leadership process. But your real superpower is in refining. Here’s how I find focus to deliver simple, powerful ideas.

If you want to rally people around you as a leader, you need a clear vision. Here’s why vision matters in thought leadership.

Are you struggling to find clarity? These are the simple frameworks I use to create a streamlined and focused thought leadership strategy.

Here’s my big takeaway from this year: Thought leadership is the long-term, disciplined practice of building your perch. Stone by stone, you lay the foundation, and it pays off over time.

The most interesting thought leadership isn’t about getting it right. It’s about showing your work, practice, and thought process. Unjumbling your ideas in public.

How I became a thought leadership consultant, and what I actually do (hint: dig up the best ideas).

I’m celebrating ONE YEAR of working solo. Even though it’s been an unexpected year, I have been truly grateful to take on 2020 as my own boss. Here’s what I’ve learned in my first year.

If your product is your ideas, you need time and space to develop those ideas. What new habits could you create to get your brain buzzing more often? How could you create an idea lab?
Turn your big ideas into a book proposal or manuscript.
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