How I became a thought leadership consultant, and what I actually do (hint: dig up the best ideas).
I’m celebrating ONE YEAR of working solo. Even though it’s been an unexpected year, I have been truly grateful to take on 2020 as my own boss. Here’s what I’ve learned in my first year.
If your product is your ideas, you need time and space to develop those ideas. What new habits could you create to get your brain buzzing more often? How could you create an idea lab?
When you’re uninspired or have a case of the blahs, try putting yourself in the way of new ideas. Say yes.
If you want to make an impact, copying other people’s big ideas just doesn’t work.
2020 has thrown off our armor. What will this new age of radical authenticity mean for the business of expertise (and just work in general)?
All of the nuance we’re facing can be exhausting. We look for black-and-white answers, but there aren’t any. How can we build our nuance muscle?
Why does so much thought leadership feel flat right now? Because we’re tired of “pathological certainty.” Instead of trying to serve up answers, maybe it’s time to think more publicly about the questions.
People don’t want perfect “content.” They want help making decisions. They want to know what you’re thinking. Don’t get hung up on perfection — that’s not what your audience wants anyway.
Are you there? Make sure your customers know that you are — and tell them what you’re working on, what you’re thinking about, and what conversations you want to keep going.
