Thinking in Public
May 8, 2020
Thought leadership is about thinking in public. I’m inspired by beacons, curators, and challengers who are thinking in public and showing their work.
Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
Thought leadership is about thinking in public. I’m inspired by beacons, curators, and challengers who are thinking in public and showing their work.
Not feeling very creative right now? You’re not alone. But sometimes, creative constraints can actually be useful. No budget? No team? No time? How could you find inspiration (not desolation!) from those limits?
Right now, our universes have both contracted and expanded. Who are we listening to? And who needs to hear from us?
Working as a marketer during the coronavirus crisis is confusing. I have a lot of questions, and not a lot of answers. I’ve been returning to the fundamentals to keep moving forward and making good decisions.
There are no good answers right now. We all need decisive, empathetic leadership more than ever.
Why is it so hard to quickly, clearly explain what we do and what makes our work special? It’s easy to show off the wrapper. It’s a lot harder to explain the secret sauce that’s inside.
No new ideas? Start getting in the way of other people’s ideas. Think about what makes you say AND, BUT and ALSO.
This year, I chose the words “enough” and “care” to guide my habits. Here’s how I landed on these words, and how I have changed my routines to honor them.
People aren’t necessarily drawn to your purported expertise. But they completely crave your perspective. If you’ve arrived, don’t tell me about the destination. Tell me about the long, craggy road you took to get there.
Let’s all say no to “sludge” (bad content) in 2020. Here’s how we can think differently about content planning. No more publishing for the sake of publishing!
Turn your big ideas into a book proposal or manuscript.
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