What’s Your Premise?
Bet you’ve never heard this description used on a podcast: “We interview CEOs from various backgrounds.” Or on a blog: “We share actionable insights.” Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. If your content is promising something this vague and general, you might need to develop a more specific premise for your content. The word “premise” has come up in a […]
