Long Live the Idea
EVERYTHING’S CHANGING!!!!!! No matter what field you work in, that statement feels true in 2025. Marketers and business writers are feeling a lot of long-brewing changes really take hold right now. Here’s one significant change: How we share our big ideas. Gotham Ghostwriters recently flagged an article by PR veteran David Meadvin. His can’t-miss headline: The […]
How to Make Your Thought Leadership AI-Proof
AI has entered the chat. ChatGPT is helping us plan vacations, respond to tricky emails, and summarize long meetings. But there’s one little word that’s keeping AI from writing your thought leadership for you: PERSPECTIVE. What is perspective? Perspective” can be defined as a point of view, angle, or slant. Optically, it’s literally the way […]
Developing Your Ideas Is Your Most Important Work
I admit it: I’ve been a little grouchy at work lately. Grouchy…about AI. Some days, I feel like this guy: ChatGPT and all of its robot buddies are leaving their mark all around us. It’s happening fast. Suddenly, I feel like I’m surrounded. I’ll be reading an email from a client or looking for […]
Thought Leadership 101
Who gets to be a “thought leader”? Let’s go back to basics and define what it means to be a thought leader, who can be a thought leader, and how YOU (or the people you support) can find your voice as a thought leader. Who is a thought leader? First of all, who counts as […]
Lessons from 2020 to Guide Us in 2025
Do you remember how you felt in March of 2020? In April? It was a constant swirl of uncertainty…kind of like I’m feeling now. This week, as every day brought a more unbelievable round of headlines from Trump 2.0, I looked back at my reflections from 2020. 2020 gave us a few core lessons on […]
Time to Be Bold
During Trump’s second inauguration and in the weeks that followed, I’ve been trying to make sense of the increasingly distressing headlines. As I watched the lineup of billionaires front and center at the inauguration (“like it was Coachella for oligarchs”) and read the news about pushing both government and business backward, I’ve wondered: How can […]
My Word of the Year for 2025: BOLD
In 2025, it’s time to get BOLD. I spent some time reflecting on 2024 and planning for my work and thought leadership in the year ahead. Here’s how I approach choosing a word of the year. How I’m planning for 2025 Reflection. I always start with reflection. I found Pamela Slim’s list of questions, “Resetting […]
2024 Year in Review
As we close out the year, I’ve been reflecting on 2024. I looked back again at my word of the year: INTENTION. Last January, I felt a pull to limit distractions and focus my time, attention, and work. Was I successful? Well…kind of. 2024: A bumpy year While I started the year with intention, I couldn’t […]
What To Do When You’ve Lost the Plot
What’s the big idea here? ^^ If you can’t answer that question, you may have lost the plot. It’s incredibly common for marketing teams, report authors, and anyone who’s developing a complex idea to look up and realize they’ve strayed from the original message. In B2B, it’s easy to lose the plot, especially if: You’re […]
How Do You Align Your Thought Leadership with Your Values?
Business and politics don’t mix … right? If you don’t run a partisan organization, then politics has nothing to do with your business … right? And you should never be one of those people who post their political opinions on LinkedIn …right? Wrong! The way I see it, politics has a huge impact […]
