The 2020 No-Sludge Pledge

Let’s all say no to “sludge” (bad content) in 2020. Here’s how we can think differently about content planning. No more publishing for the sake of publishing!

If I Only Had a Brain

Why let the confident wizards do all the talking? Why not step into your own savvy, confidence and compassion? Why not do yourself the favor of taking yourself a little more seriously?

The Luxury of Time

I’ve been thinking a lot lately about time — the luxury of taking your time, and the transformative power of giving your brain time to reflect and brew your ideas.

“I’m Not a Thought Leader”

what is a thought leader [paint palette image]

Who gets to call themselves a “thought leader”? I was surprised to learned that Andy Crestodina, a marketer whose work I have admired for years, doesn’t consider himself a thought leader. Here’s why.