The Next Era of Ghostwriting: Reflections from Gathering of the Ghosts 2024
“It’s a good time to be a ghostwriter,” – Dan Gerstein, founder Gotham Ghostwriters, an agency that matches authors with ghostwriters. “We work alone, but we need each other.” – Emily Paulsen, president of ASJA (American Society of Journalists and Authors) Have you ever helped a friend agonize over their response to an important text […]
My Word of the Year: Intention
When I first started thinking about my word of the year for 2024, I kept coming back to the word “attention.” I wanted to be more careful about where I spent my time, what I gave my attention to, and how I allowed my attention to be pulled in different directions. But the more I […]
The Most Common Thought Leadership Questions and Answers
You’ve got burning questions about your thought leadership. I have answers! In 2019, I started working with clients as a thought leadership consultant. While thought leadership has evolved in the past four years, the core questions people ask me about thought leadership have stayed pretty consistent. These are the questions I hear most often from […]
Lessons for Leading Through Uncertainty
As a mom to a 6- and 9-year-old, I usually try to “parent from ahead.” On a typical day, that might mean planning what’s for dinner, making sure we all have clean socks, and anticipating what might be stressing my kids out. It’s the most low-stress and successful way for me to parent. But on […]
How to Define Values for Your Thought Leadership Content
Hot take: Thought leaders should define values to guide their work. Thought leaders lead the way forward with big, bold, generous ideas. They question norms and offer new solutions. Bringing new ideas into the world is a position of power and influence, and comes with a weight of responsibility. That’s why I think thought leaders […]
The Future of SEO and a New Era of Thought Leadership
Can you feel it in the air? We’re entering a new era…a new era that prizes and prioritizes thought leadership. As SEO becomes a harder and harder game to win, the only way to differentiate yourself will be through sharing your original, unique perspective. Let’s investigate what’s leading to this shift and what it means […]
How to Ask Better Questions
“That’s a good question.” How often do you hear that? When I hear, “That’s a good question,” it signals that the other person is pausing to think. Whatever I’m asking them is unexpected and is pushing them to reflect in a new way. In other words, I hit the jackpot. Whether I’m interviewing a leader […]
AI Can’t Do Your Most Important Thought Leadership Work for You
AI can’t write your thought leadership for you. If you’re looking for an Easy Button for thought leadership, I have bad news. It doesn’t exist. Sure, people are selling Easy Buttons: “Click here to generate your AI-powered story!” A recent example: One storytelling coach is developing a new AI tool that claims to “arm exceptional […]
Conversation Quick-Starters: How to Get People Talking About Their Work
At networking events, it’s not hard to get people talking. But what’s harder to master is how to get people talking about their work in a way that drives connection and understanding. When you meet someone new, how can you learn about their work quickly? How can you really get to know them and what […]
When the Idea Is Bigger Than You
What do you do when you have a big idea? How do you spread that idea to other people to create a movement? To build a platform that other people can climb onto? The true goal of thought leadership isn’t gaining fame or grabbing people’s attention. It’s about spreading your ideas and leading the way […]
