The Thought Leadership Dilemma of Our Times

paper airplane into the maze

I’m calling it. Here it is – I have identified the Big Problem of our times. It’s a thought leadership problem, but it’s also a core problem that affects how we talk about our work and get people on board. It weakens our impact and influence. In 2022, enlightened business people everywhere (including most of […]

Bypass the Buzzwords

I have a bone to pick with everyone who works for any business. Hello, yes, you too. It’s about “jargon.”  I know what you’re thinking. You’re above the corporate jargon that everyone makes fun of. You would never dare use meaningless phrases like “leverage” or “circle back” or, God forbid, “growth hacking.” Fine. We’ve agreed, […]

How I Approach Ghostwriting Books

This month, I’m focused on one big project. My March is all about ghostwriting a book with a long-time client. It’s a big job. We have spent months (and years before that) gathering research and interviews for the book. We have more than enough material to work with. But now, my task is to gather, […]

Ask These 3 Questions to Clarify Your Big Idea

your big idea is right below the surface

“I don’t need a process. I just come up with ideas.” “No need to waste time on strategy. Let’s dive in and we’ll figure it out as we go.” “I don’t want to be pinned down to one idea. It will change over time.” After working in thought leadership for ~10 years and talking to […]

The Antidote to Spaghetti Brian

Do you have spaghetti brain? “Spaghetti brain” is a term that came to me from a client (hi, Chris). When we were first introduced, he told me he needed help “twirling the spaghetti” of his company’s marketing and communication challenges. He attached this picture to his email: Amazing, right? You see why I said yes […]

Curiosity: The Key to Better Thought Leadership

CURIOUS is my word of the year for 2022. After the fear and worry of 2020, and the roller coaster of 2021, my only response to year 3 of pandemic work and pandemic parenting was to shift my perspective and try to get looser, more flexible, and open to what comes next — even if reality […]

Introducing Viewfinder Partners

Today’s the day! After months of brewing a new brand, I’m so excited to finally share it with you today. Lee Price Ideas is now Viewfinder Partners. What the name means Why Viewfinder? And who are the Partners? As viewfinders, we help leaders develop their unique perspectives. We help visionaries clarify their vision. We listen, interview, nod a […]

Get in the Way of New Ideas

As we reach the end of the year, I’ve been giving out the same advice over and over: Take a break. Think like an explorer. Get in the way of new ideas. At this point, I work with mostly C-level leaders. They’re creative, innovative, inspiring people. They have big ideas. They’re also stretched, stressed, and […]