I have a bone to pick with everyone who works for any business. Hello, yes, you too. It’s about “jargon.” I know what you’re thinking. You’re above the corporate jargon that everyone makes fun of. You would never dare use meaningless phrases like “leverage” or “circle back” or, God forbid,
I just wrapped up a project that has taken a lot of my time and focus — a ghostwritten book manuscript. As I wrapped it up this week, I started thinking about what’s on the horizon for me. Specifically, I’ve been thinking about how I can use the next few
As we reach the end of the year, I’ve been giving out the same advice over and over: Take a break. Think like an explorer. Get in the way of new ideas. At this point, I work with mostly C-level leaders. They’re creative, innovative, inspiring people. They have big ideas.
It’s easy to add more content to the pile. Instead, step back and figure out your unique angle. What are you adding to the conversation? What do you have to say?
The pandemic has taught me how to prioritize and focus. As you look ahead, how could you choose ONE important priority to focus on — and even upgrade?
To make your content stand out, you have to answer: “So what?” You can do that in two ways: think bigger…or think smaller.
Is your “big idea” actually kind of…boring? It’s time for B2B to shed the boring reputation. We can start by branding our ideas and making them stick.
The most interesting thought leadership isn’t about getting it right. It’s about showing your work, practice, and thought process. Unjumbling your ideas in public.
If your product is your ideas, you need time and space to develop those ideas. What new habits could you create to get your brain buzzing more often? How could you create an idea lab?
Why does so much thought leadership feel flat right now? Because we’re tired of “pathological certainty.” Instead of trying to serve up answers, maybe it’s time to think more publicly about the questions.
