Why does so much thought leadership feel flat right now? Because we’re tired of “pathological certainty.” Instead of trying to serve up answers, maybe it’s time to think more publicly about the questions.
People don’t want perfect “content.” They want help making decisions. They want to know what you’re thinking. Don’t get hung up on perfection — that’s not what your audience wants anyway.
Every time you send a tweet, write an email, or plan a message, remember: What’s the context of the people you’re trying to reach? Honoring our shared context is the only way to start.
Why is it so hard to quickly, clearly explain what we do and what makes our work special? It’s easy to show off the wrapper. It’s a lot harder to explain the secret sauce that’s inside.
No new ideas? Start getting in the way of other people’s ideas. Think about what makes you say AND, BUT and ALSO.
I’ve been thinking a lot lately about time — the luxury of taking your time, and the transformative power of giving your brain time to reflect and brew your ideas.
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