How to Boldly Untangle Your Ideas
December 3, 2020
The most interesting thought leadership isn’t about getting it right. It’s about showing your work, practice, and thought process. Unjumbling your ideas in public.
The most interesting thought leadership isn’t about getting it right. It’s about showing your work, practice, and thought process. Unjumbling your ideas in public.
If your product is your ideas, you need time and space to develop those ideas. What new habits could you create to get your brain buzzing more often? How could you create an idea lab?
Why does so much thought leadership feel flat right now? Because we’re tired of “pathological certainty.” Instead of trying to serve up answers, maybe it’s time to think more publicly about the questions.
People don’t want perfect “content.” They want help making decisions. They want to know what you’re thinking. Don’t get hung up on perfection — that’s not what your audience wants anyway.
Every time you send a tweet, write an email, or plan a message, remember: What’s the context of the people you’re trying to reach? Honoring our shared context is the only way to start.
Why is it so hard to quickly, clearly explain what we do and what makes our work special? It’s easy to show off the wrapper. It’s a lot harder to explain the secret sauce that’s inside.
No new ideas? Start getting in the way of other people’s ideas. Think about what makes you say AND, BUT and ALSO.
I’ve been thinking a lot lately about time — the luxury of taking your time, and the transformative power of giving your brain time to reflect and brew your ideas.
Turn your big ideas into a book proposal or manuscript.
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