Earlier this week, I talked to a new freelancer who has spent the past decade in corporate marketing. She wanted my advice on how to position herself and her services. One of my immediate suggestions: Start a thought leadership practice. Force yourself to think about your work and reflect on
“Focus on the hardest part of the problem.” That’s advice that my client, technical teamwork expert Chris Danek, gives to teams working on complicated medical device problems. The advice applies to thought leadership, too, whether you’re talking about your work as a mechanical engineer or a management consultant. Hear me
In a sea of similar content, how will you make your thought leadership stand out? Hint: the answer is not to order up something interesting from ChatGPT. Instead, consider how you could follow three thought leadership best practices to level up your thought leadership and create more memorable content.
What kind of thought leader do you want to be? When you reach a stage in your career that you’re ready to share your work, the easiest first step is to promote what you’re doing. To share the good news, shiny awards, and proud moments. I think of this first
“I want to pursue thought leadership as a strategy, but I’m a private person. I don’t want to spill my guts online.” A friend asked me this question the other day: Can you be a thought leader and a “private” person? My answer is a resounding YES. Here’s why: Thought
One of my favorite reports came out last week… 🤓 It’s the NPR/Edison Research Spoken Word Audio report. The 2022 report shows that podcast listenership is growing, big time. The quick stats that stood out to me: Podcast listening hit an all-time high in 2022: 62% of the U.S. population
I’m nearing three years of running a thought leadership consultancy. And as I reflect on what I’ve learned, I came up with one major epiphany from my work with leaders: if you want to make a big impact with your ideas, don’t focus on one-off projects and posts. Instead, build
Does this script ever play in your head? Don’t get political. Don’t say anything you’ll regret. The internet lives forever. These are the old rules of the “professional workplace.” I talk to a lot of people who worry about what they’re allowed to say, what feathers they’ll ruffle, and the
Need some inspiration? Here are 3 B2B thought leadership examples. Learn from the 3 kinds of thought leaders: beacons, curators, and challengers.
2020 has thrown off our armor. What will this new age of radical authenticity mean for the business of expertise (and just work in general)?
