How should you edit your thought leadership? How can you shape and simplify your ideas? Consider your perspective the YOU edit — your unique way of carving a big idea into your singular perspective. As a ghostwriter, I think of every project like a jigsaw puzzle. I have a box
A note on context: I’ve been watching the headlines, reading about what’s happening in Minneapolis, in Davos, and points between…and woof, what a moment we’re living in. It’s all too much to understand/process/react coherently to. But. We can try. And I think we can do a little better using our words to
I tell my fifth-grade daughter all the time: “Use words!” She’ll ask me to pass her “you know, that thing” or she’ll tell me about “stuff” that happened at school. But those words don’t do much to help me understand what she’s talking about. When she forces herself to slooooow
It happens every year. A project leaves me completely, totally, helplessly stuck. This time around, the word I’d use was worse than stuck: I was stymied. This is not a good feeling, since my job is to help people get unstuck. If I’m slogging through thick mud myself, I can’t exactly pull
“I have so many ideas! But no one else seems to ‘get’ them.” Does this sound familiar? I hear from a lot of people who have BIG ideas, but they haven’t packaged them in a way that someone else can understand them. YOU know you have good ideas. But often, the
Question for you! Which is more interesting? Here’s version A: Great business is about disciplined people, thought, and action, leading to sustainable, compounding results. Hmm…Okay, sure. And what about version B? Great CEOs are not flashy visionaries. They are quiet, self-effacing, but fiercely determined. Think of Darwin Smith of Kimberly-Clark—he
Do you need a more compelling way to talk about your work? Let’s say you’re talking to a group of colleagues about your latest project. It’s exciting work that you love. But…30 seconds in, you notice people’s eyes start to glaze over. That reaction is a bummer, but it doesn’t
Turn your big ideas into a book proposal or manuscript.
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