Business and politics don’t mix … right? If you don’t run a partisan organization, then politics has nothing to do with your business … right? And you should never be one of those people who post their political opinions on LinkedIn …right? Wrong! The way I see it,
Five years ago, I left my job at a content marketing agency to work on my own. At the agency, I was already in the habit of writing a regular email newsletter to our clients. I wanted to keep using that muscle, so I committed to sending a newsletter to
A lot of people want to be known for their work and their ideas. But when they step into the role of “expert” or “thought leader,” they’re suddenly at a loss for words. That makes sense: When you’re trying to play a part, perform, or talk about an unfamiliar topic,
In my work with thought leaders, I’ve learned a lot about what makes great thought leadership sing. But you know what’s even more helpful? Learning what makes thought leadership get stalled and stuck. Why do smart people with the best intentions (and razor-sharp marketing teams) sometimes get mired in their
When business leaders come to me for help with their thought leadership, they usually have a lot of “who’s” on the tip of their tongues. “Did you see that [X PERSON] is publishing a book? I want to do that.” “I want to show up on LinkedIn like [Y PERSON].”
2024 is halfway behind us. This middle point in the year feels like a good time to pause and reflect. Reflection is a thought leader’s superpower, but most people don’t pause to reflect often enough. So, I invite you to save these prompts and pull them out when you’re feeling
How would you describe yourself in one word? It’s a tough question, even for the most self-aware among us. We contain multitudes, and any given person has a wide range of attributes that describe them, depending on the day, the season, and who you’re asking. Funny. Optimistic. Confident. Intelligent.
My friend Alyssa asked me a question earlier this week, and I’m still thinking about it: Can you be a thought leader AND shy away from controversy? In other words, can you change an industry without pushing any buttons or being perceived as a “challenger”? Can you be a positive, optimistic person
New month, new terrifying headlines about AI’s growing power. This week, I read an explainer in Fast Company called Is the ‘Dead Internet’ theory suddenly coming true? This could be a sign. The premise: what was once a fringe theory (the internet is increasingly dominated by bot-created content, not human
“I don’t want to give away my secret sauce!” I hear this all the time from thought leaders. They want to *hint* at the magic behind their work, but they’re afraid of revealing too much. Spoiler alert: unless you’re sharing your ATM pin or you work with nuclear codes, no
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