Category: Writing Advice

Faux newspaper with headline: "Your thought leadership needs a headline."

Your Thought Leadership Needs a Headline

If you’re an expert in your field, you know a lot. You have deep knowledge about your industry. But just having that knowledge doesn’t make you a thought leader. Thought leaders are experts who share their knowledge by breaking it down, presenting it in interesting ways, and neatly packaging distinct

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How I Approach Ghostwriting Books

This month, I’m focused on one big project. My March is all about ghostwriting a book with a long-time client. It’s a big job. We have spent months (and years before that) gathering research and interviews for the book. We have more than enough material to work with. But now,

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magic of constraints

The Life-Changing Magic of Constraints

Not enough time to get your next project done? Having a hard time expressing your big idea succinctly? It turns out, creative constraints can actually have a magic impact. They give us boundaries and a framework.

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