FIND
YOUR

FOCUS

thought leadership discovery sessions

You are…

A B2B leader (or a marketer who supports B2B leaders) who wants to drive business results using thought leadership.

 

You’re facing….

✔ Too many good ideas. (You lack focus and clarity.)
✔ Not enough good ideas. (You’re throwing spaghetti against the wall but nothing sticks.)
✔ You haven’t perfected your personal brand. (You do good work, but clients and co-workers couldn’t easily tell you what you stand for.)
 

What’s at stake?

Without a vision and without a focus, every cent you spend on thought leadership marketing will likely be wasted.
 
When you plow ahead without a strategy, you’ll waste your content budget on unfocused ideas, with no clear plan or goals… all. year. long.
 

Here’s how to fix it:

Get crystal clear about your key message for the year with a “Find Your Focus” discovery session.

This 1:1 experience with an expert B2B strategist helps you build a plan before you publish so that every investment in your marketing plan builds a runway for where you want to go.

 

What you get:

Clarity. You’ll walk away with a focused message and a clear plan for your thought leadership — aligned with your business strategy and ready to implement.
 
You’ll pinpoint your thought leadership goals, key audiences, most important messages, and the process you’ll use to get your ideas out.
 
Deliverables include:
  • A one-hour discovery session to dive deep into your ideas and business plans. We’ll ask questions to get your wheels turning in new ways.
  • A thought leadership strategy you can use immediately to move your business and your messaging in the same direction.
  • Suggestions, ideas, and advice from four seasoned B2B strategists.
 
 

Find Your Focus is the perfect fit for founders and executives with vision who haven’t found the perfect way to put that vision into words​

Meet the Team

As part of your thought leadership kick-off, you’ll get trusted advice from four thought leadership strategists.
 
Your team of “viewfinders” will work to understand your current state, dig deep to identify new ideas, and distill a one-sentence statement to drive your thought leadership in 2022.
 
We are:
  • Lee Price, a “thought leader whisperer” and founder of Viewfinder Partners
  • Emma Siemasko, a B2B copywriter who specializes in finding and telling stories about creating business impact.
  • Sarah Greesonbach, a veteran of the B2B messaging space who regularly collaborates with top high-performance thought leadership agencies in B2B like Skyword, Industry Dive, and FierceMarkets
  • Alyssa Greenfield, a B2B tech marketer who got her start in magazine journalism and now advises B2B leaders on messaging.

We’ve worked with:

Ready to get started?

Each Find Your Focus session is a $5,000 investment. We’re booking sessions now.

Apply for your thought leadership kick-off.

Click the button below to tell us what you're working toward this year, your key challenges and timeline, and who's leading your thought leadership strategy.

The viewfinders will review your information and email you with next steps, including an invoice.

Prepare for your discovery session.

We'll send you questions before our discovery session to help you start thinking about the 4 core elements of a thought leadership strategy: Goals, Audience, Ideas, and Process.

Discovery call and thought leadership analysis

Our 60-minute discovery call is our chance to talk through your work so far, your ideas for the future, what has worked in the past, what hasn't, and your vision for your thought leadership.

One viewfinder (your lead) will guide the conversation, and then take what she heard back to the viewfinder team.

Thought leadership assessment and planning

The viewfinders will review your discovery call and put our heads together to brainstorm the most authentic direction for your vision of thought leadership. You'll benefit from our combined experience working with B2B leaders and see your ideas distilled into actionable, powerful messaging.

Review your strategy

Two weeks after your discovery session, we'll share your strategy by email. Your lead viewfinder will share a video walking you through your strategy and mapping out how you can put your ideas to work.

Let's find your focus!
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Viewfinder Partners is a thought leadership firm.
We partner with visionary leaders to bring their ideas into focus.
The future of work is fueled by big ideas.

Copyright 2023 Viewfinder Partners, LLC

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