Category: Thought Leadership Strategy

Image showing a background of TV static, with a #1 in the middle of the circle in spotlights

You Get One Idea

How would you describe yourself in one word?   It’s a tough question, even for the most self-aware among us. We contain multitudes, and any given person has a wide range of attributes that describe them, depending on the day, the season, and who you’re asking. Funny. Optimistic. Confident. Intelligent.

Read More »
thought leadership formula

There Is No Magic Formula for Thought Leadership

My friend Alyssa asked me a question earlier this week, and I’m still thinking about it: Can you be a thought leader AND shy away from controversy? In other words, can you change an industry without pushing any buttons or being perceived as a “challenger”? Can you be a positive, optimistic person

Read More »

What are the Ingredients in Your “Secret Sauce”?

“I don’t want to give away my secret sauce!” I hear this all the time from thought leaders. They want to *hint* at the magic behind their work, but they’re afraid of revealing too much. Spoiler alert: unless you’re sharing your ATM pin or you work with nuclear codes, no

Read More »
not an expert

“I’m Not an Expert”

“I’m not an expert, so I don’t know if I should be the one talking here.” It’s one of the first nervous arguments I hear from people who want to develop their thought leadership, but they’re not sure if they have permission. Who are they to share their opinions? What

Read More »
question mark

The Most Common Thought Leadership Questions and Answers

You’ve got burning questions about your thought leadership. I have answers! In 2019, I started working with clients as a thought leadership consultant. While thought leadership has evolved in the past four years, the core questions people ask me about thought leadership have stayed pretty consistent. These are the questions

Read More »
statue of blindfolded woman holding scales, representing justice -- a potential value to guide your thought leadership

How to Define Values for Your Thought Leadership Content

Hot take: Thought leaders should define values to guide their work. Thought leaders lead the way forward with big, bold, generous ideas. They question norms and offer new solutions. Bringing new ideas into the world is a position of power and influence, and comes with a weight of responsibility. That’s

Read More »
a lightbulb wearing a crown in front of a background of grayed-out computer code

The Future of SEO and a New Era of Thought Leadership

Can you feel it in the air? We’re entering a new era…a new era that prizes and prioritizes thought leadership. As SEO becomes a harder and harder game to win, the only way to differentiate yourself will be through sharing your original, unique perspective. Let’s investigate what’s leading to this

Read More »
Viewfinder Partners submark

We're thought partners for visionary leaders.

Turn your big ideas into a book proposal or manuscript.

Learn how to use your ideas as a calling card

Download our guide and join the Friday email list.