What’s your thought leadership strategy? You might not be sure how to answer that question. You might think your thought leadership strategy is “LinkedIn.” Or “email.” Or “I’ve always thought I had a book in me…” Or if you like speaking, it could be “maybe I’ll get back on stage
How can normal people turn their work into thought leadership? If you aren’t creating thought leadership now, how could you squeeze it into your already full schedule? A lot of people assume that thought leadership is for other people. But I’ve seen that thought leadership can and should be a part
When you look ahead at next year, you could probably name a few business goals. But what are your thought leadership goals? When I talk about thought leadership goals, I’m really asking: What would happen if more people knew about your ideas? What could you accomplish? A lot of people
In this post: Who gets to be a thought leader? How is thought leadership different than personal branding? And who pays for thought leadership? This week, I was chatting with an executive coach. I told her that I help business leaders build thought leadership platforms. Her response: “But how do
I’m nearing three years of running a thought leadership consultancy. And as I reflect on what I’ve learned, I came up with one major epiphany from my work with leaders: if you want to make a big impact with your ideas, don’t focus on one-off projects and posts. Instead, build
When you hear “BIG, BOLD IDEAS,” what do you picture? I think of a writer smiling at her computer screen, typing out her masterpiece with conviction and confidence. Or a trailblazer cresting a mountain peak. Or someone standing on stage, power pose activated, lit by a spotlight. You know what
Bet you’ve never heard this description used on a podcast: “We interview CEOs from various backgrounds.” Or on a blog: “We share actionable insights.” Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. If your content is promising something this vague and general, you might need to develop a more specific premise for your content. The word “premise”
One thing we don’t do enough as humans? Reflect. We don’t pause to think about what’s happening, as it happens. We don’t take enough time to learn and wonder and grow. And reflection is definitely missing at work. Especially if your work is busy or high-pressure, it’s easy to just
What is a thought leader? Where does thought leadership happen? When the phrase “thought leadership” comes up, people almost always make a face. “No, I’m not trying to be a thought leader (yuck)”. Or “I’ll leave that to the LinkedIn bros.” People always assume that “thought leadership” starts and ends
One of the most common misconceptions about thought leadership is that the ideas have to be big, bold, and immaculately produced. People stay in the shadows and keep their heads down because they’re too busy doing the work to cook up some big, fancy thought leadership campaign. Imposter syndrome takes
Turn your big ideas into a book proposal or manuscript.
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