Have you ever called a therapist to help you sort through a tough problem? I don’t mean the usual kind of therapist — I’m talking about a thought leadership therapist. I get emails that read something like: “Help! We have an important launch/rebrand/campaign, but we can’t get the words right.
“I don’t need a process. I just come up with ideas.” “No need to waste time on strategy. Let’s dive in and we’ll figure it out as we go.” “I don’t want to be pinned down to one idea. It will change over time.” After working in thought leadership for
Do you have spaghetti brain? “Spaghetti brain” is a term that came to me from a client (hi, Chris). When we were first introduced, he told me he needed help “twirling the spaghetti” of his company’s marketing and communication challenges. He attached this picture to his email: Amazing, right? You
CURIOUS is my word of the year for 2022. After the fear and worry of 2020, and the roller coaster of 2021, my only response to year 3 of pandemic work and pandemic parenting was to shift my perspective and try to get looser, more flexible, and open to what comes
I’ve learned that everyone needs a strategy (or nothing much happens), thought leadership has to start at the top, and one good idea can have endless mileage.
Brands don’t have ideas; people do. Find your coworkers with the best ideas. Those are your thought leaders. Then teach them to share their ideas and their work.
Thought leaders are inspiring humans who push us to think in new ways. So how do we recapture that human magic without veering into corporate jargon?
Do you understand your unique perspective — your “onlyness”? I’ve been inspired to ask people NEW questions to help them develop their next big idea.
Are you struggling to find clarity? These are the simple frameworks I use to create a streamlined and focused thought leadership strategy.
If you want to make an impact, copying other people’s big ideas just doesn’t work.
Turn your big ideas into a book proposal or manuscript.
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