I’ve learned that everyone needs a strategy (or nothing much happens), thought leadership has to start at the top, and one good idea can have endless mileage.
Brands don’t have ideas; people do. Find your coworkers with the best ideas. Those are your thought leaders. Then teach them to share their ideas and their work.
Thought leaders are inspiring humans who push us to think in new ways. So how do we recapture that human magic without veering into corporate jargon?
Do you understand your unique perspective — your “onlyness”? I’ve been inspired to ask people NEW questions to help them develop their next big idea.
Are you struggling to find clarity? These are the simple frameworks I use to create a streamlined and focused thought leadership strategy.
If you want to make an impact, copying other people’s big ideas just doesn’t work.
Thought leadership is about thinking in public. I’m inspired by beacons, curators, and challengers who are thinking in public and showing their work.
Working as a marketer during the coronavirus crisis is confusing. I have a lot of questions, and not a lot of answers. I’ve been returning to the fundamentals to keep moving forward and making good decisions.
People aren’t necessarily drawn to your purported expertise. But they completely crave your perspective. If you’ve arrived, don’t tell me about the destination. Tell me about the long, craggy road you took to get there.
Let’s all say no to “sludge” (bad content) in 2020. Here’s how we can think differently about content planning. No more publishing for the sake of publishing!
