Today’s the day! After months of brewing a new brand, I’m so excited to finally share it with you today. Lee Price Ideas is now Viewfinder Partners. What the name means Why Viewfinder? And who are the Partners? As viewfinders, we help leaders develop their unique perspectives. We help visionaries clarify their vision.
As we reach the end of the year, I’ve been giving out the same advice over and over: Take a break. Think like an explorer. Get in the way of new ideas. At this point, I work with mostly C-level leaders. They’re creative, innovative, inspiring people. They have big ideas.
I’ve learned that everyone needs a strategy (or nothing much happens), thought leadership has to start at the top, and one good idea can have endless mileage.
As a thought leadership ghostwriter, I’m really an idea collector. My job is to interview people and pull out the one golden nugget — the juicy idea — that stays lodged in my brain. A Tuesday morning drive over a big bridge reminded me of a good idea I’ve collected lately.
Not enough time to get your next project done? Having a hard time expressing your big idea succinctly? It turns out, creative constraints can actually have a magic impact. They give us boundaries and a framework.
Brands don’t have ideas; people do. Find your coworkers with the best ideas. Those are your thought leaders. Then teach them to share their ideas and their work.
Thought leaders are inspiring humans who push us to think in new ways. So how do we recapture that human magic without veering into corporate jargon?
It’s easy to add more content to the pile. Instead, step back and figure out your unique angle. What are you adding to the conversation? What do you have to say?
Do you understand your unique perspective — your “onlyness”? I’ve been inspired to ask people NEW questions to help them develop their next big idea.
I research and prep before the call, but once we’re talking, I try my best to BE QUIET, listen, and work toward those magic words, “What I hear you saying is…”
