Browse our ideas on thought leadership and book development — how to reflect on your work, shape and simplify your ideas, and share what you know authentically — and reflections from our work as book ghostwriters.
“I want to pursue thought leadership as a strategy, but I’m a private person. I don’t want to spill my guts online.” A friend asked me this question the other day: Can you be a thought leader and a “private” person? My answer is a resounding YES. Here’s why: Thought
What’s your thought leadership strategy? You might not be sure how to answer that question. You might think your thought leadership strategy is “LinkedIn.” Or “email.” Or “I’ve always thought I had a book in me…” Or if you like speaking, it could be “maybe I’ll get back on stage
How do you measure a year of work? In my work life, 2022 has been a banner year. I started and finished my second ghostwritten business book, and watched the project move from an idea through many rounds of research and manuscripts to a published book on bookshelves. I worked
How can normal people turn their work into thought leadership? If you aren’t creating thought leadership now, how could you squeeze it into your already full schedule? A lot of people assume that thought leadership is for other people. But I’ve seen that thought leadership can and should be a part
When you look ahead at next year, you could probably name a few business goals. But what are your thought leadership goals? When I talk about thought leadership goals, I’m really asking: What would happen if more people knew about your ideas? What could you accomplish? A lot of people
One of my favorite reports came out last week… 🤓 It’s the NPR/Edison Research Spoken Word Audio report. The 2022 report shows that podcast listenership is growing, big time. The quick stats that stood out to me: Podcast listening hit an all-time high in 2022: 62% of the U.S. population
In this post: Who gets to be a thought leader? How is thought leadership different than personal branding? And who pays for thought leadership? This week, I was chatting with an executive coach. I told her that I help business leaders build thought leadership platforms. Her response: “But how do
I’m nearing three years of running a thought leadership consultancy. And as I reflect on what I’ve learned, I came up with one major epiphany from my work with leaders: if you want to make a big impact with your ideas, don’t focus on one-off projects and posts. Instead, build
When you hear “BIG, BOLD IDEAS,” what do you picture? I think of a writer smiling at her computer screen, typing out her masterpiece with conviction and confidence. Or a trailblazer cresting a mountain peak. Or someone standing on stage, power pose activated, lit by a spotlight. You know what
Thought leadership is about expertise. Being the smartest person in the room. Being the boss and making sure everyone knows why. Right? My answer: Not really. At least not the thought leadership I’m interested in. I think the best thought leadership is about learning, growing, stretching, and staying curious. What
Turn your big ideas into a book proposal or manuscript.
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