How I Approach Ghostwriting Books

This month, I’m focused on one big project. My March is all about ghostwriting a book with a long-time client. It’s a big job. We have spent months (and years before that) gathering research and interviews for the book. We have more than enough material to work with. But now,

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your big idea is right below the surface

Ask These 3 Questions to Clarify Your Big Idea

“I don’t need a process. I just come up with ideas.” “No need to waste time on strategy. Let’s dive in and we’ll figure it out as we go.” “I don’t want to be pinned down to one idea. It will change over time.” After working in thought leadership for

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The Antidote to Spaghetti Brian

Do you have spaghetti brain? “Spaghetti brain” is a term that came to me from a client (hi, Chris). When we were first introduced, he told me he needed help “twirling the spaghetti” of his company’s marketing and communication challenges. He attached this picture to his email: Amazing, right? You

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Curiosity: The Key to Better Thought Leadership

CURIOUS is my word of the year for 2022. After the fear and worry of 2020, and the roller coaster of 2021, my only response to year 3 of pandemic work and pandemic parenting was to shift my perspective and try to get looser, more flexible, and open to what comes

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Introducing Viewfinder Partners

Today’s the day! After months of brewing a new brand, I’m so excited to finally share it with you today. Lee Price Ideas is now Viewfinder Partners. What the name means Why Viewfinder? And who are the Partners? As viewfinders, we help leaders develop their unique perspectives. We help visionaries clarify their vision.

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Get in the Way of New Ideas

As we reach the end of the year, I’ve been giving out the same advice over and over: Take a break. Think like an explorer. Get in the way of new ideas. At this point, I work with mostly C-level leaders. They’re creative, innovative, inspiring people. They have big ideas.

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Idea Collecting

As a thought leadership ghostwriter, I’m really an idea collector. My job is to interview people and pull out the one golden nugget — the juicy idea — that stays lodged in my brain. A Tuesday morning drive over a big bridge reminded me of a good idea I’ve collected lately.

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magic of constraints

The Life-Changing Magic of Constraints

Not enough time to get your next project done? Having a hard time expressing your big idea succinctly? It turns out, creative constraints can actually have a magic impact. They give us boundaries and a framework.

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