Who powers your ideas? Who are the people you go to when you need to refine your ideas and inspire new thinking? Maybe you need an “idea club” or a thought leadership power circle. Here’s how I’m building mine.
If your thought leadership is about creating big change, you probably need a new vocabulary to talk about it. Are you using old words and ways of thinking? You have the power and influence to talk differently about your work, starting today.
Do thought leaders have a moral responsibility? I’ve been thinking about the complete 180 that happened at Basecamp. The public outcry isn’t an example of “cancel culture” — it’s holding leaders accountable to the ideas they built their business on.
The pandemic has taught me how to prioritize and focus. As you look ahead, how could you choose ONE important priority to focus on — and even upgrade?
To make your content stand out, you have to answer: “So what?” You can do that in two ways: think bigger…or think smaller.
Before you think about your “platform” to share your ideas with the world, take a step back. Where are you developing and testing those ideas? What are your private spaces to think and be challenged?
Reflection is important. If you want to lead with your thinking, you have to be willing to reflect on the raw, messy shared experience of this pandemic year. What have you learned? What shifts have you seen?
Is your “big idea” actually kind of…boring? It’s time for B2B to shed the boring reputation. We can start by branding our ideas and making them stick.
Need some inspiration? Here are 3 B2B thought leadership examples. Learn from the 3 kinds of thought leaders: beacons, curators, and challengers.
Gathering inspiration and brainstorming new ideas is an important part of the thought leadership process. But your real superpower is in refining. Here’s how I find focus to deliver simple, powerful ideas.
