Working as a marketer during the coronavirus crisis is confusing. I have a lot of questions, and not a lot of answers. I’ve been returning to the fundamentals to keep moving forward and making good decisions.
There are no good answers right now. We all need decisive, empathetic leadership more than ever.
Why is it so hard to quickly, clearly explain what we do and what makes our work special? It’s easy to show off the wrapper. It’s a lot harder to explain the secret sauce that’s inside.
No new ideas? Start getting in the way of other people’s ideas. Think about what makes you say AND, BUT and ALSO.
This year, I chose the words “enough” and “care” to guide my habits. Here’s how I landed on these words, and how I have changed my routines to honor them.
People aren’t necessarily drawn to your purported expertise. But they completely crave your perspective. If you’ve arrived, don’t tell me about the destination. Tell me about the long, craggy road you took to get there.
Let’s all say no to “sludge” (bad content) in 2020. Here’s how we can think differently about content planning. No more publishing for the sake of publishing!
Why let the confident wizards do all the talking? Why not step into your own savvy, confidence and compassion? Why not do yourself the favor of taking yourself a little more seriously?
I’ve been thinking a lot lately about time — the luxury of taking your time, and the transformative power of giving your brain time to reflect and brew your ideas.
![what is a thought leader [paint palette image]](https://viewfinderpartners.com/wp-content/uploads/2019/11/im-not-a-thought-leader-1.jpg)
Who gets to call themselves a “thought leader”? I was surprised to learned that Andy Crestodina, a marketer whose work I have admired for years, doesn’t consider himself a thought leader. Here’s why.
