Have you ever called a therapist to help you sort through a tough problem? I don’t mean the usual kind of therapist — I’m talking about a thought leadership therapist. I get emails that read something like: “Help! We have an important launch/rebrand/campaign, but we can’t get the words right.
ME ME ME ME ME ME. Oh, sorry. Just warming up my vocal cords before I step up on my soapbox. How often do we start by talking about ourselves? Especially when we’re communicating our big goals and most important ideas — the ideas we’re really proud of and excited
I’m calling it. Here it is – I have identified the Big Problem of our times. It’s a thought leadership problem, but it’s also a core problem that affects how we talk about our work and get people on board. It weakens our impact and influence. In 2022, enlightened business
I have a bone to pick with everyone who works for any business. Hello, yes, you too. It’s about “jargon.” I know what you’re thinking. You’re above the corporate jargon that everyone makes fun of. You would never dare use meaningless phrases like “leverage” or “circle back” or, God forbid,
I just wrapped up a project that has taken a lot of my time and focus — a ghostwritten book manuscript. As I wrapped it up this week, I started thinking about what’s on the horizon for me. Specifically, I’ve been thinking about how I can use the next few
How do you handle a big creative project? How do you break down what feels like a mammoth undertaking into manageable steps? In other words: How do you write a book? As I shared recently, I have been working on a ghostwritten book for several months, and it has culminated
This month, I’m focused on one big project. My March is all about ghostwriting a book with a long-time client. It’s a big job. We have spent months (and years before that) gathering research and interviews for the book. We have more than enough material to work with. But now,
“I don’t need a process. I just come up with ideas.” “No need to waste time on strategy. Let’s dive in and we’ll figure it out as we go.” “I don’t want to be pinned down to one idea. It will change over time.” After working in thought leadership for
Do you have spaghetti brain? “Spaghetti brain” is a term that came to me from a client (hi, Chris). When we were first introduced, he told me he needed help “twirling the spaghetti” of his company’s marketing and communication challenges. He attached this picture to his email: Amazing, right? You
CURIOUS is my word of the year for 2022. After the fear and worry of 2020, and the roller coaster of 2021, my only response to year 3 of pandemic work and pandemic parenting was to shift my perspective and try to get looser, more flexible, and open to what comes
