Long Live the Idea

EVERYTHING’S CHANGING!!!!!! No matter what field you work in, that statement feels true in 2025. Marketers and business writers are feeling a lot of long-brewing changes really take hold right now. Here’s one significant change: How we share our big ideas. Gotham Ghostwriters recently flagged an article by PR veteran

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human perspective is AI-proof

How to Make Your Thought Leadership AI-Proof

AI has entered the chat. ChatGPT is helping us plan vacations, respond to tricky emails, and summarize long meetings. But there’s one little word that’s keeping AI from writing your thought leadership for you: PERSPECTIVE. What is perspective? Perspective” can be defined as a point of view, angle, or slant.

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grim emoji in front of chat gpt search box illustrating the idea: don't let AI develop your thought leadership for you

Developing Your Ideas Is Your Most Important Work

I admit it: I’ve been a little grouchy at work lately. Grouchy…about AI. Some days, I feel like this guy:   ChatGPT and all of its robot buddies are leaving their mark all around us. It’s happening fast. Suddenly, I feel like I’m surrounded. I’ll be reading an email from

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chalkboard with words "thought leadership 101"

Thought Leadership 101

Who gets to be a “thought leader”? Let’s go back to basics and define what it means to be a thought leader, who can be a thought leader, and how YOU (or the people you support) can find your voice as a thought leader. Who is a thought leader? First

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how to lead with heart in times of uncertainty

Lessons from 2020 to Guide Us in 2025

Do you remember how you felt in March of 2020? In April? It was a constant swirl of uncertainty…kind of like I’m feeling now. This week, as every day brought a more unbelievable round of headlines from Trump 2.0, I looked back at my reflections from 2020. 2020 gave us

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lighbulbs representing ideas, blocked by consruction blockades

Time to Be Bold

During Trump’s second inauguration and in the weeks that followed, I’ve been trying to make sense of the increasingly distressing headlines. As I watched the lineup of billionaires front and center at the inauguration (“like it was Coachella for oligarchs”) and read the news about pushing both government and business

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peacock on graffiti background, representing the idea of being BOLD

My Word of the Year for 2025: BOLD

In 2025, it’s time to get BOLD. I spent some time reflecting on 2024 and planning for my work and thought leadership in the year ahead. Here’s how I approach choosing a word of the year. How I’m planning for 2025 Reflection. I always start with reflection. I found Pamela

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photo of a bumpy road with text bubbles next to it

2024 Year in Review

As we close out the year, I’ve been reflecting on 2024. I looked back again at my word of the year: INTENTION. Last January, I felt a pull to limit distractions and focus my time, attention, and work. Was I successful? Well…kind of.   2024: A bumpy year While I started the

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a drawing of a lightblub in space with circles orbiting around it

What To Do When You’ve Lost the Plot

What’s the big idea here? ^^ If you can’t answer that question, you may have lost the plot. It’s incredibly common for marketing teams, report authors, and anyone who’s developing a complex idea to look up and realize they’ve strayed from the original message. In B2B, it’s easy to lose

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